“Marketers ruin everything,” said Gary Vaynerchuk, an internationally recognized personality.
Gary is right.
When marketers see people visiting a website, social media platform, or viewing a TV show, they fill it with ads. A lot of ads.
Then it becomes an uphill battle to compete.
When too many marketers are using a digital marketing tactic or platform, there’s a high chance that it’s done.
If you subscribe to a lot of email newsletters like I do, I’m sure you’ve seen the below scenario many times.
It goes like this:
A new book, product, or course is released.
A few days later, you discover that “this is your last chance to buy before the price goes up,” or “this is your final chance to buy before it closes.”
It used to be a brilliant tactic. Not anymore.
Digital marketers have overused it.
I see it every day in my inbox.
The above scenario is just an example. There are a lot of other tactics.
Don’t get me wrong. They work!
If they’re effective, then why shouldn’t you use them?
That’s a good question.
There are six reasons I stay away from most marketing tactics: [click to continue…]