[drop_cap]As of today, there are 3.3 billion internet users. That’s around 40% of the world population.[/drop_cap]
In 1995, it was less than 1%.
A lot of your customers and prospects are currently online. So, the internet has become too important to ignore.
Consumers have too many choices to choose from. You have to keep your brand, product, and service at the top of their mind.
The best place to reach consumers is the web. That’s where they spend a bunch of their time.
You need an effective internet marketing strategy to reach those consumers.
You can’t wait for them to come. It doesn’t work that way.
[quote align=”left” name=”Neil Patel”]You can’t just place a few “Buy” buttons on your website and expect your visitors to buy.[/quote]
There are 57 internet marketing strategies that work right now.
You can turn a little investment into a multi-million dollar empire using one, or a combination of these marketing tactics.
1. Use Side Project Marketing To Build Your Business Almost Overnight!
You don’t always have to write blog posts upon blog posts to promote your business.
You don’t always have to spend money on Google AdWords or Facebook in order to get in front of your ideal customers.
You can be creative.
You can use a powerful internet marketing tactic your competitors don’t know about yet.
It’s called Side Project Marketing.
All you have to do is to be creative.
Mikael Cho, the founder of Crew wrote about how this marketing strategy saved his business:
[testimonial image=”https://rankrain.com/wp-content/uploads/2016/03/mikael-cho.jpg” title=”The Side Project That Saved Crew” sub_title=””]“We had no money.
We changed our business model and had 3 months worth of cash left to turn things around. If we didn’t we were toast. Done.
We needed to find customers. But no one knew who we were.
A marketing budget? Please. We were just trying to keep the lights on.
This was our situation a year and half ago at Crew.
Around this time, we were creating the homepage of our website. While searching for a photo to use, we noticed every photography option was either too crappy, too expensive, or both.
Instead, we hired a photographer and took a bunch of photos at a coffee shop. We only used one photo so we had extras. We thought, there’s probably a bunch of people having the same issue as us so let’s post these photos online and give them away for free.
A $19 Tumblr theme and 3 hours later, we had a site called Unsplash, with 10 of our best extra photos and a link back to our homepage.
We put unsplash.com live and shared the link on HackerNews…
…. What happened next floored me.
People visiting Unsplash came pouring in.
10 minutes later, it was 50,000 visitors.
We then saw a huge spike in traffic to our homepage for Crew. A large number of customers came. And a whole lot of love. Substantially more than we ever got from any ad campaign or blog post.”—Mikael Cho, founder of Crew[/testimonial]
Today, Unsplash now receives a mind-blowing 11 million unique visitors per month and has turned into a standalone product.
After the success of Unsplash, Crew has made more side projects which are:
- Moodboard: A simple tool for making moodboards that are easily shareable with a link.
- How Much To Make An App: A tool that easily calculate the cost of a mobile application.
- App vs. Website: A tool that helps you know which is right for your business. Either an app or a website.
- Coffee & Power: A collection of coffee shops with that unicorn combination of good coffee, good Wi-Fi, and plugs. All on your phone.
[quote align=”left” name=”Brian Clark”]Give something valuable away in order to sell something related.[/quote]
2. Use Webinars To Market Your Business
What is a webinar?
Here’s a perfect definition from the University of Minnesota:
[tagline]A webinar is a live meeting that takes place over the web. The meeting can be a presentation, discussion, demonstration, or instructional session. Participants can view documents and applications via their computers, while shared audio allows for presentation and discussion.[/tagline]
You may have noticed a lot of businesses using webinars to generate leads. It’s because it works.
Webinars can help you build great relationships with customers and prospects.
In fact, webinars are so effective that KISSmetrics generated 518,399 visitors and 16,394 leads from 77 webinars.
Neil Patel estimated that those 77 webinars likely brought in, at least, a revenue of $1,638,000.
When you visit Neil Patel’s personal blog, you’ll see an invitation to join The Advanced Customer Acquisition Webinar. It is because webinars are very effective for Neil.
You too can tap into the power of webinars to grow your business.
3. Tap Into The Power of SEO
Search engine optimization (SEO) is one of the most effective marketing strategies ever. SEO allows small businesses to compete with the giants.
Forbes contributor, Elaine Pofeldt wrote how Evan Bailyn built a multi-million dollar business through SEO.
SEO will continue to work as long as people continue to use search engines.
In his article titled How I Built a 7 Figure SEO Agency Neil Patel mentioned how a blog post drove him 51 leads.
Blogging is a powerful component of SEO.
In fact, blogging came first in the list of how he gets customers for his SEO agency.
Vishen Lakhiani, the founder, and CEO of Mindvalley wrote about how he built his company to $15 million a year with zero loans and angel money.
Vishen started with only $2,000, money which he lost within his first two months in business.
[testimonial image=”https://rankrain.com/wp-content/uploads/2016/03/vishen-lakhiani-1.jpg” title=”Building a Million Dollar a Year Business” sub_title=””]“This is important. My first goal was never to make a million. It was simply to generate $4,000 a month, which was the minimum monthly income I needed to survive in New York. I set a minimalistic goal that was within grasp. This took away the pressure. Once I hit this goal, I quit my day job and set a new goal – to build a million-dollar-a-year business.”—Vishen Lakhiani, Founder and CEO of Mindvalley[/testimonial]
When you look at the home page of the Mindvalley website, you’ll notice one thing:
The Mindvalley home page contains a lot of contents which are blog posts.
Mindvalley has been able to acquire over 1.3 million subscribers, and 200,000 paying students just through its blog contents—that’s the power of blogging for SEO.
Blogging is an important part of SEO.
This is how it works:
The more blog posts you have, the more pages you’ll have to show on search engines. And the more pages you have, the more traffic you’ll get. It’s simple but effective.
And it’s not just having more blog pages to show on search engines. Each blog post you publish must meet the following criteria of user experience honeycomb:
4. Build Your Business With Email Marketing
Brendan Mace built a business that makes $5,000 per month while working only 20 minutes per day.
Talk about working less than 4 hours a week.
Well, the secret is email marketing.
Email marketing allows Brendan to take a vacation trip to Cuba while his business runs on autopilot.
Conversion Rate Experts was able to make $1 million for Moz (formerly SEOmoz). They use landing page optimization and email marketing.
Mike Dillard made $419,752 in a single week using the power of email marketing.
Want to learn how to build an email list that makes money without fail?
I recommend you to read this article on Tim Ferris’ blog:
How to Gather 100,000 Emails in One Week (Includes Successful Templates, Code, Everything You Need).
5. Get Influential Bloggers to Write About Your Product
Alex Cican said his app got 455,826 unique visitors, 522,091 visits, and 688,280 page views within a week of launch:
[testimonial image=”https://rankrain.com/wp-content/uploads/2016/03/alex-cican.jpg” title=”The Success Story of Tiii.me” sub_title=””]“I searched for influential bloggers who wrote articles about TV shows in the past. I sent them a brief email explaining who I was, and asking them to check out this app I made and if they liked it they could write about it.
Attached with that email was a 500 word document written by me, in which I talk about the app’s features, how I came up with the idea, how many days it took me to develop the app, and a few words about myself. I wrote that document in order to make it easier for the blogger to write about the app. I sent the email to twenty bloggers and I had high expectations that the app will go viral.
Many bloggers got back to me saying they’d write about it.”—Alex Cican, Creator of Tiii.me[/testimonial]
6. Get Media Coverage For Your Business
The press is always looking for the next interesting story to cover. You have to make something interesting about your business that writers at authority news sites would love to write about.
For example, Buffer co-founder, Leo Widrich shared with Eric Siu of Search Engine Watch how Buffer got its first 100,000 users through guest blogging alone.
Buffer has never looked back since then.
Elville and Associates is a Maryland law firm that specializes in Estate Planning, Elder Law, and Special Needs Planning. Elville and Associates regularly get press coverage for their events, which makes them popular in Mayland.
7. Publish And Distribute Infographics
Copyblogger published an infographic titled 15 Grammar Goofs That Make You Look Silly. To date, the infographic has received, 59.2k Facebook shares, 6.4k Twitter tweets, 1.9k LinkedIn shares, 1.7k Google+ shares, and 195.4k Pinterest pins.
People love infographics. They like to share infographics because they are visual.
[tagline]“The human brain processes visual data 60,000 times faster than text.”—WebDAM[/tagline]
Infographics were so effective that Neil Patel used them to grow KISSmetrics:
[testimonial image=”https://rankrain.com/wp-content/uploads/2016/03/neil-patel.jpg” title=”KISSmetrics’ Growth With Infographics” sub_title=””]“Within the two-year period, from 2010 to 2012, 47 infographics generated 2,512,596 visitors and 41,142 backlinks from 3,741 unique domains. They also generated 41,359 tweets and 20,859 likes.
That means, on average, each infographic generated 53,459 visitors and 875 backlinks from 79 unique domains. When it comes to social shares, each one generated 879 tweets and 443 likes.”—Neil Patel, co-founder of KISSmetrics and CrazyEgg[/testimonial]
He also used infographic to grow his marketing blog, Quick Sprout and it was effective:
[testimonial image=”https://rankrain.com/wp-content/uploads/2016/03/neil-patel.jpg” title=”Quick Sprout’s Growth With Infographics” sub_title=””]“In addition to publishing infographics on KISSmetrics, I also publish infographics on Quicksprout every Friday.
My goal with releasing infographics on Quicksprout is to help you understand complex marketing data through simple visuals. And my hope was that infographics would help generate a lot of traffic.
Because I didn’t get on the infographic bandwagon early enough on Quicksprout, I didn’t have the same results as we did at KISSmetrics. But each infographic did generate 41,487 visitors and 469 backlinks from 38 unique domains. As for social shares, each graphic generated roughly 621 tweets and 572 likes.”—Neil Patel, co-founder of KISSmetrics and CrazyEgg[/testimonial]
If many of your competitors aren’t publishing infographics, it means you can use infographics to knock them out.
8. Publish Guestographics
I will like to applaud Brian Dean for introducing this effective internet marketing strategy.
Brian used guestographics to grow his organic search engine traffic by over 175% within a month.
He also landed on Google’s first page for his target keyword: “On-Page SEO.”
Perrin Carrell used Guestographics to boost his blog’s traffic by 963% in just 6-weeks:
Guestographics is just like infographics but a little different.
With infographics, you publish an attractive infographic on your blog, share it on social media and maybe distribute it to a few infographics directories.
That is not the case with Guestographics.
Here are the steps you take when it comes to Guestographics:
Step 1: Publish an awesome infographic.
Step 2: Google search for sites that have published relevant contents on the topic of your infographic.
Step 3: Show the sites owners you found in step 2 your infographic. (A personalized email should do the trick.)
Step 4: Bribe your prospects with a free content like a “mini guest post” to go along with your infographic.
Step 5: Publish your “mini guest post” and make sure you get a backlink.
For example, let’s assume that your infographic is about on-page SEO, or on-page SEO checklist.
You might want to find websites that have written about this topic using the Google search engine.
After finding websites that look promising, you might want to send them an email like the below:
Then you’ll want to follow-up after they respond to your first message.
Then make sure you get a contextual link inside your guest post that goes along with your infographic.
Your primary purpose of publishing guestographics is to get quality links to your site.
Links is the number one signal to appearing on Google’s first page for your target keywords.
In other words, the more backlinks you have, the higher your site will rank on Google, and other search engines.
9. Answer Questions On Quora
The team at Wishpond used Quora to drive traffic to their website. All they did is answer questions related to their business.
Below is their traffic data from Quora:
And below is an example of how they did it:
In a question titled Has anyone benefited tangibly from answering on Quora? Faisal Khan who is a Banking, Payment, and Fintech Consultant wrote the best answer:
[testimonial image=”https://rankrain.com/wp-content/uploads/2016/03/faisal-khan.jpg” title=”Leveraging Quora To Grow A Business” sub_title=””]“I took time out for answering questions, just like the way I would like to have them answer for me.
1 answer, 2 answers, 3 answers, …50 answers, …100 answers …500 answers, …1,000 answers, …1,500 answers, … still going….
Then a strange thing started to happen. I started getting more views on my LinkedIn profile. I started getting traffic to my blog, my personal website. I started getting more emails in my inbox asking “Hey, do you have a minute to talk?”, I started getting more Skype requests for small chats related to this field, I started getting more inbox emails on Quora, and I started getting followers.
I replied and addressed each and every person who contacted me.
I made my first sale from Quora, by simply talking to someone on the phone, who agreed to pay me for my time. Since then, I have taken projects big and small. As low as US$50 to as high as US$15,000 for a week’s assignment.
Today, Quora is my…
- Score Card
I’m all over Google. I wasn’t there like this before. The SERP results of Quora have driven a lot of traffic my way.
Traffic = Sales.
I cannot put it more simply.
Or in the case of Quora:
Answering Questions = Profile Lookup / Inbox Emails.”—Faisal Khan, [/testimonial]
10. Get Endorsed By An Instagram Model
To be honest, this may not work for all kinds of businesses. It’s just like many other internet marketing strategies on this page.
I currently see many top marketers using this powerful marketing strategy.
For example, Neil Patel is an influential marketer and he uses this strategy.
Instagram model Anacheri has around 5.7 million followers on Instagram.
Featuring Patel on her Instagram account shows this strategy works.
You can see Patel getting featured on Upper Echelon girls’ Instagram account as well.
All these expose the Neil Patel’s personal brand to a new set of people.
Brands like Xbox and Shredz also use this strategy to market their products.
11. Become An Active Guest Blogger
When Jon Morrow launched Boost Blog Traffic (BBT) in 2011, he didn’t publish a single post on his own blog.
Instead, he relied heavily on guest blogging to promote his blog even before launch.
Look at how BBT looked like before launch:
Jon wrote on authority sites which sent a lot of traffic to the above landing page. In fact, Jon managed to get 13,000 subscribers before launch though guest blogging alone.
Today, BBT makes $100,000 per month.
Buffer went from zero to 100,000 customers using guest blogging alone.
Buffer co-founder Leo Widrich wrote over 150 guest posts within the first 9 months of Buffer.
Danny Iny took Mirasee (formerly Fire Pole Marketing) from nothing to seven figures per month through guest blogging.
He wrote 80 guest posts. Those posts took his blog from zero to 23,000 page views.
Guest blogging is effective because:
- It sends referral traffic
- It grows your email list
- It gives you high-quality backlinks that boost your SEO
- It helps you network with the influencers in your niche
- It generates qualified leads for your business
- It positions your brand as an authority
Brandon Seymour wrote a guest post on Social Media Journal and it earned him a handful of clients.
12. Use Blogging To Create Awareness For Your Business
One study showed that B2B marketers that blog generate 67% more leads than those who don’t.
Another study found that B2C companies that blog generate 88% more leads per month than those who don’t.
These studies and many others confirmed blogging to be an effective internet marketing strategy.
A regularly updated blog is so precious that it could turn into a multimillion dollar business on its own.
For example, Brian Clark turned a single blog, Copyblogger into a $7 million company.
The Copyblogger blog has led to the success of:
- Synthesis, where they offer WordPress hosting
- StudioPress, where they offer web design
- Scribe, for content marketing
- Rainmaker Platform, where they offer a complete website solution
13. Advertise Your Business On Bing
Why should you advertise on Bing?
Google is the largest search engine in the United States with a search market share of 68.8% as at Jan 2016.
You may want to figure Google out first before expanding to Bing. But that would be a big mistake.
Audrey Bloemer of Seer Interactive wrote an eye-opening article about this.
Note: Seer Interactive is a digital marketing firm based in Philadelphia, PA.
[testimonial image=”https://rankrain.com/wp-content/uploads/2016/03/Audrey-Bloemer.jpg” title=”Our Client Tried Bing Ads & Earned $461,159 in Revenue” sub_title=””]“In 2015, Seer clients generated 76,587 incremental conversions on Bing Ads. This is almost 80k conversions that these companies could have potentially missed had they not been on Bing.
One client alone even generated $461,159 in revenue.
On average, when compared to Google, Bing Ads CPCs are lower, CPAs are Lower, and CTRs are higher.
This data was collected over the course of a year from Seer client accounts across all industries and sizes.
One B2B client at Seer has experienced 33% lower CPCs on Bing Ads but an average position 42% better, indicating less competition and more opportunity to strike!
We’ve seen similar trends in other industries with one B2C service company experiencing 50% lower CPCs and an average position 12% better.”—Audrey Bloemer, PPC Associate at SEER Interactive[/testimonial]
- 51% of searchers are female while 49% are male
- 40% of the Bing Network audience is between 35-54 years old
- Over half of the Bing Network audience is married or living with a domestic partner
- Nearly one-third of the Bing Network audience graduated from college (Nearly one-fifth of the Bing Network audience attended or graduated from graduate school)
- Nearly one-third of the Bing Network audience has a household income of $100,000 or more
Below is an image that gives you a better picture of the difference between Google and Bing:
14. Create Videos for YouTube
Established brands such as Apple, Best Buy, Coca-Cola and Dell are on YouTube.
And even superstars like Justin Bieber, Ria Ritchie, and Cody Simpson found fame through YouTube.
In 2008, Marlena Stell created a YouTube channel called Makeup Geek.
She taught makeup applications through Makeup Geek.
Today, her business now grosses $1 million monthly.
Remember, it all started on YouTube.
Blendtec gained extreme popularity with their first Will It Blend? series when they blended up new iPhones that just came onto the market.
Blendtec still uses YouTube to demonstrate how their powerful Total Blender crush unusual items into pieces.
The campaign has been a great success for the Blendtec company.
YouTube is the second largest search engine in the world (behind Google). This makes YouTube a good channel to market your business.
All you have to do is create interesting, educating and entertaining videos for your target audience. Upload them on YouTube and watch your business grow.
You could gain access to an extra audience by optimizing your YouTube videos to rank on Google.
15. Get Listed On Online Local Business Directories
Depending on the kind of business you run, getting listed on online local business directories will:
- Increase your business exposure
- Increase the amount of traffic your website receives
- Make your business look professional in the eyes of customers
- Increase your site’s rankings on search engines because these directories offer links back to your site (As you may know already, more backlinks leads to higher search engines rankings)
- Increase your revenue
- Increase your brand recognition
- And it also increases customers interactions with your business
Below is a Yelp’s local listing page of a house cleaning business located in New York:
Here are a few local business directories you should get your business listed:
Top Yacht Charters, a luxury yacht charter is listed in both local and international directories that are relevant to the business.
16. Get Online Reviews For Your Business
A study conducted by BrightLocal showed that 88% of consumers read reviews to determine the quality of a local business.
Amazon is the biggest online retailer in the world. Their review feature is one of the most important aspects of the site.
Whether it’s buying a toy for your baby, a set of spoons, or a mattress topper, you want to see what previous buyers are saying about the product.
Depending on the kind of business you have, you should be collecting reviews of your business on sites like Yelp, Google My Business, Yahoo! Local Listings, Facebook Ratings & Reviews, TripAdvisor, and Amazon. Doing this helps you market your business.
17. Conduct An Industry Study or Survey
Within a very short time, this study has gotten 4,370 backlinks coming from 397 domains.
Back in 2012 serpIQ did a study of how important content length is to rank on Google’s first pages.
That study alone has attracted 2,290 backlinks from 947 domains. The study is a success and continues to drive traffic, links and users to serpIQ up till today.
18. Use Content Syndication To Build Your Subscribers
Content syndication is an act of republishing your blog posts on third party sites. We can simply call it republishing.
James Clear used this tactic to build his blog up from 0 to 250,000 unique visitors per month in two years.
Okay, let me show you content syndication in action:
Clear published this article about deliberate practice on his blog.
Then he tweaked the title a bit and republished it on Lifehacker:
By republishing this article on a big site like Lifehacker, the article was exposed to a new audience. As you can see from the above image, it got 93k views.
On April 6, 2015, Greg Digneo, the founder of Birchfield published his first blog post titled How to Reach Over 1 Million People Through Guest Blogging.
And for more than three months, the post just sat there. Zero traffic.
Then he decided to republish this one post to a popular marketing blog called SteamFeed.
Here’s what happened according to Greg:
[tagline]“As soon as I syndicated that one post to that one blog, I immediately started seeing a small (but steady) flow of traffic to my site.”—Greg Digneo[/tagline]
And Greg started collecting email addresses.
Below is what Sarah Peterson have to say about this effective marketing tactic after publishing this article on SumoMe:
[testimonial image=”https://rankrain.com/wp-content/uploads/2016/03/Sarah_Peterson.jpg” title=”The Magic of Republishing” sub_title=””]“I hadn’t republished an article for months… an article I’d submitted for republishing to Elite Daily months ago went live, proving just how well republishing works.
…By the end of the day on Saturday, I had accumulated another 355 subscribers just from the one republished post. It’s noon on Sunday as I write this and today alone has brought in over 125.
Cumulatively, over the past 60 hours, one republished article brought in well over 1,000 new subscribers.”—Sarah Peterson, Content Crafter at SumoMe[/testimonial]
19. Get Interviewed On Popular Podcast Shows
I’m a big fan of podcasts because I can listen to them while I do other things. They are also entertaining and educating.
You do not need to pay a dime to listen to podcasts. They are completely free.
I often listen to Mixergy by Andrew Warner. Through it, I get to learn the tips, struggles, and the keys to the success of many successful entrepreneurs.
Getting interviewed on a popular podcast show could drive a wave of awareness to your business and boost your sales.
Getting on a podcast would definitely lead to another which would lead to more interviews.
But before you can get on your first podcast show, you have to become the person everyone wants to interview.
People like Gary Vaynerchuck and Mari Smith could get on any podcast show they want. But they started from somewhere, right?
First, they network face-to-face:
[testimonial image=”https://rankrain.com/wp-content/uploads/2016/03/neil-patel.jpg” title=”The Benefit of Networking Face-To-Face With Influencers” sub_title=””]“When it comes down to it, it’s who you know. Affiliate marketer Zac Johnson flew to New York City to do an interview at the ABC Studios because of a relationship he started with Tory Johnson.
Zac met Tory at a Blog World Expo and was able to spend some quality time with her at that conference. Zac got his foot in the door because he set aside the time and money to network face-to-face with influencers.
That gamble paid off when he got that call to do the interview with Tory. It wasn’t just a phone interview either, and it wasn’t just to get a few quotes from him. He got the full treatment with the experience—make up, coaching from the producer and five minutes in front of a national audience.”—Neil Patel[/testimonial]
Another thing you can do is pitching yourself to interviewers.
There’s nothing wrong with asking to be interviewed. But you also need to have something interesting interviewers would want to ask you about on their shows.
It could be creating a bestseller that put you on the map like Seth Godin did with Permission Marketing.
It could be creating a successful blog like Robert Scoble did with Scobleizer.
Or, it could be creating a successful YouTube channel.
20. Create A LinkedIn Group
LinkedIn operates the world’s largest professional network on the Internet. It has over 400 million members in over 200 countries and territories.
LinkedIn is a great platform where you can reach and connect with high-qualified prospects. It’s highly effective when your business is B2B (Business to Business).
The best way to get the most out of LinkedIn is to create your own group on the platform.
Creating your own group give you a great opportunity to network with influential people. You’ll also get to meet the newcomers in your industry.
Lewis Howes leveraged LinkedIn to build a 7-figure business in three years.
[testimonial image=”https://rankrain.com/wp-content/uploads/2016/03/lewis-howes.jpg” title=”Building A Business With LinkedIn Groups” sub_title=””]“I have several LinkedIn groups. One has more than 20,000 members, and around five of them have 5,000+ members. Each group has (one of) my websites as the featured site for the group. This is one of the first things people see when they join the group. My name is also featured as the owner of the group. Based off of perception alone, the owner is a thought leader for that groups niche (until proven otherwise). The more you back this up with quality content, and positive group management, your community will support you and anoint you a leader in that niche.”—Lewis Howes, New York Times Bestseller[/testimonial]
There are almost 2 million LinkedIn Groups.
There’s even one on Industrial Water Treatment and it has over 11,000 members.
21. Advertise Your Business On LinkedIn
LinkedIn is the largest professional network in the world.
If your prospects are professionals, then you can reach them on LinkedIn.
The amazing thing about LinkedIn is, it beats other social networks when it comes to lead generation.
Below is a SlideShare presentation of 8 LinkedIn marketing success stories. Check them out viz.
22. Create A Tool And Give It Away For Free
What valuable free tool can you create and your prospects will find very useful?
Free tools are gems.
They help your business get attention in the industry. And they also put your business at the forefront.
For example, take a look at a free tool like Keyword Tool:
According to Ahrefs, at the time of writing, it has 27,500 backlinks coming from 4,100 domains.
Tools like this are valuable.
Okay, let’s take a look at another valuable free tool in the marketing world: Screaming Frog SEO Spider Tool.
According to Ahrefs, at the time of writing, it has 27,000 backlinks coming from 4,730 domains.
I’m sure that creating this valuable free tool is currently driving an insane amount of clients to Screaming Frog, a search marketing agency based in Oxfordshire, United Kingdom.
23. Invite Authority Guest Bloggers To Write For Your Business Blog
Guest blogging is a win-win deal for both the publisher (blog) and the author.
Guest blogging is a powerful marketing tactic. Writing high-quality contents for authority blogs in your industry can boost your site’s visits, leads, and sales.
But let’s talk about inviting authority bloggers to write on your blog instead of the other way round. It is possible, of course.
Jason Acidre was able to get millionaire marketer, Neil Patel to write on his blog.
A writer like Neil Patel who frequently appear on authority sites like Entrepreneur, Forbes and Inc.com brings with him thousands of loyal followers to Jason’s blog.
The post also brought in some decent links, even from Neil himself:
Nick Eubank’s guest post on Jason’s blog has 380 links from 52 sites.
That’s the power of inviting influential writers to publish on your blog.
These A-list writers have spent years, maybe some decades building up their influence. You can tap into their influence.
See blogs like KISSmetrics and Social Media Examiner. They invite influential writers to publish their works on their platform. That is the reason why they are successful.
You can do this too.
Contact writers that regularly guest post on authority sites in your industry. Some of the them are freelance writers. You can tap into their following, influence and relationships to grow your business.
24. Get Expert Endorsements
An expert endorsement is a social proof. It shows your credibility. It also shows that you know what you do.
For example, when you visit the home page of Brian Dean’s Backlinko, you’ll see these endorsements from Neil Patel and John Jantsch.
When you visit Jeff Goin’s GoinsWriter.com, you’ll see recommendations from influencers like Darren Rowse and Michael Hyatt.
Endorsements like these will help your products sell like hotcakes.
25. Set Up An Affiliate Program To Boost Growth
Affiliate Marketing may not work for all kinds of business. But, if your product or service sells for over $100 per item, then you can use affiliates to boost your sales. It works.
For example, Bluehost is a popular web hosting service. Yet, Bluehost still relies heavily on its affiliates to get new customers.
Shopify is a popular ecommerce software. The company runs an affiliate program that rewards affiliates as high as $2,400 per sale!
The largest online retailer in the world, Amazon has an affiliate program.
26. Create A WordPress Plugin And Give It Away For Free
If your business targets website owners, then you might offer them a valuable WordPress plugin for free.
Yoast SEO plugin currently has over 1 million installs on WordPress.
It helped Yoast rank on the first page of Google for the keyword “WordPress SEO.” And Yoast took the first four positions on Google’s first page for that keyword.
This is a keyword that receives average monthly searches of 14,800. Not bad for a keyword that is worth $6.93 per click.
Getting found for a high relevant keyword like this will boost Yoast’s revenue.
Giving away a valuable WordPress plugin will help you develop a huge fan base in your niche.
And pretty soon, you will become unstoppable like Yoast.
27. Rank On Review Sites
If you’re a local-based business, then you need review sites more than any other traffic source or marketing strategy listed on this page.
Hundreds of millions of people visit review sites like Yelp, Trip Advisor, and YellowPages.
In fact, Yelp receives average monthly unique visits of 142 million. That’s huge of course.
These statistics from BrightLocal show the reason why you can’t just ignore review sites from your marketing plan:
- 88 percent of customers read online reviews to determine a company’s quality
- 85 percent read as many as 10 reviews before buying or making contact
- 72 percent say positive reviews increase their trust in a local business
- 88 percent trust online reviews as much as they trust personal recommendations
Let’s assume you operate a coffee shop in Los Angeles and your goal is to rank high on a review site like TripAdvisor.
Here are some coffee shops in Los Angeles, and how they rank on TripAdvisor:
You’ll notice that the top 3 coffee shops have reviews which are over a hundred.
Well, you need to beat those other coffee shops if you want more customers from TripAdvisor.
How can you beat other coffee shops in your location?
It’s by getting more reviews. And it’s not just any reviews. You need credible reviews from authority TripAdvisor users.
Google is the largest search engine in the world. People will also be typing some keywords that are very relevant to your business.
For example, if you’re a coffee shop based in Los Angles, below are some keywords your prospects are typing into Google at the moment:
Below is an image of how Google currently displays the search result for the keyword “best coffee shops in la.” (Note that this keyword receives an average of 1,000 searches per month).
Appearing on Google’s first page for this keyword alone could send you hundreds of customers every month.
28. Use Case Studies To Grow Your Sales
Neil Patel is an influential internet marketer. He co-founded CrazyEgg, KISSmetrics, HelloBar and QuickSprout. He also runs his own digital marketing firm.
When you visit Neil’s sales page on his personal blog, you’ll see this case study:
It’s simply because case studies work.
In fact, on the 24th of September, 2014, Neil wrote how case studies helped increased his sales by 185%!
When next you see a case study anywhere on the web, you should know that it’s because it drives sales to the business.
29. Try Facebook Advertising
It shouldn’t be all about ranking on Google or advertising on Google AdWords. Advertising on Facebook can be a goldmine.
A case study published on Marketing Sherpa showed that Zappos, the online shoe and clothing store used Facebook ads to drive traffic to its website, and earn an annual ROI of $10 million.
Wendy Gavinski built her business Diva SnowGear exclusively on Facebook using the power of Facebook advertising.
In fact, she told CNN that Facebook launched her startup.
[quote align=”left” name=”Wendy Gavinski”]It was the only way I could reach my target customers. If I put an ad in an industry magazine, or a banner ad in a forum, the readership for both are men.[/quote]
30. Use Facebook Lookalike Audiences To Reduce Your Customer Acquisition Cost
What are Lookalike Audiences?
[tagline]Lookalike Audiences are a way to reach new people who are likely to be interested in your business because they’re similar to customers you care about.[/tagline]
Imagine you can reach people who are exactly like your customers?
Facebook lookalike audiences take out the guess work and help you reach people who are more likely to do business with you.
Here are the steps you have to take to generate a lookalike audience:
- Get the email addresses of people who had bought your products
- Upload the email list on the Facebook Lookalike Ad feature
Facebook will generate a list of people just like your customers. You can reach them through advertising on Facebook.
American clothing and accessories retailer, Banana Republic used Facebook lookalike audiences to find the best shoppers for their stores.
Banana Republic received a nearly four times return on its ad spend than other display advertising channels.
The retailer also had a 60% higher click-through rate using Facebook lookalikes compared to other display media.
Proficient City is a game developing and publishing company that employs over 200 people worldwide.
Using Facebook lookalike audiences helped the company generates:
- 25% higher return on ad spend than previous campaigns
- 2X higher return per dollar of ad spend
- 2.2X higher revenue per install
- And 3X higher customer lifetime value
31. Use Facebook Remarketing To Boost Revenues
What is remarketing?
[tagline]Remarketing is a marketing strategy that lets you advertise to people who have visited your website and shown interest in your product or service.[/tagline]
Then what is Facebook remarketing?
[tagline]Facebook remarketing is simply using the Facebook platform to reach people who have visited your website and shown interest in your product or service.[/tagline]
Sounds dead simple. Isn’t it?
Facebook remarketing can lower your cost per click and drive up conversions.
32. Market Your Business On Instagram
Instagram users share an average of 80 million photos per day. This shows that Instagram is a place where you should market your business if your ideal customers like sharing photos.
Stats show that Instagram is an important social network among American teens. So if your target audience is teens, then Instagram is the perfect platform you should be.
Luxury high-end fashion designer brand Michael Kors recently reported that it achieved a 20% uplift in sales in North America and 73% across its ecommerce site at the end of last year.
Instagram is one of the keys to that growth.
Michael Kors has 7.2 million Instagrams followers.
And as you can see, Michael Kors is good at using hashtags to market its products.
Sophie Mehtemetian, a real estate agent in Greater Los Angeles is using Instagram to market her business:
33. Advertise On Instagram
Instagram users are two and a half times more likely to click on ads on Instagram than on other social media platforms, according to Kenshoo, a global leader in agile marketing software.
For example, Philadelphia (cheese) was one of the first brands in Australia to use the Instagram advertising.
Below is one of their ad photos:
Their goals were to target the 25-40 year old females that were prone to throw a casual get together party.
As a result of advertising on Instagram, Philadelphia saw a 41% sales uplift.
34. Use Feedback Quotes From Influencers
I’m a follower of Brian Clark and a regular reader of his blog, Copyblogger back since it was still a one-man show. Today, Copyblogger has turned into a multimillion dollar business all bootstrapped.
The Rainmaker Platform is one of the businesses that has stemmed from Copyblogger.
I like how the Rainmaker Platform uses feedbacks quotes from influencers on their home page.
A positive feedback from an influencer like Chris Brogan will boost sales.
Even SumoMe is using this exact strategy on their home page.
So who among your users or customers are influencers?
Can you reach out to them and ask for a short feedback of your product to display on your website?
35. Join LinkedIn Groups To Promote Your Business
Unknown to many, LinkedIn groups can drive hundreds of thousands of dollars in revenue.
LinkedIn Groups are often overlooked which make them a great place to market your business.
LinkedIn Groups are free to join. And they are full of passionate people like you.
For example, this digital marketing group has over 200k members.
This is an ideal place to network and connect with other marketers. It could lead more clients to you.
The team at PostcardMania brought in $72,000 in revenue from LinkedIn alone. The team was very active on various relevant LinkedIn groups.
36. Write A Book About The Biggest Issues In Your Industry
What are the biggest issues in your industry?
What are the best ways to solve those issues?
Can you create a detailed, structured approach to solving those issues?
John Jantsch put himself on the map with his bestselling books Duct Tape Marketing, The Commitment Engine and The Referral Engine.
Today, a lot of small business owners flock to John Jantsch to learn the best marketing tactics that suit their businesses.
Mark Schaefer best-selling books contributed to his success and influence.
Mark authored Born To Blog: Building Your Blog For Personal And Business Success One Post at a Time. This book is the best-selling blogging book on Amazon.
He wrote The Tao Of Twitter which became the best-selling book on Twitter.
Mark also authored Social Media Explained which became the best-selling social book of 2014.
These books and others put Mark Schaefer on the map.
You can do the same thing in your industry.
37. Boost Your Top Blog Posts With Paid Promotion
As you already know, blogging is an effective way to market your business.
Consistent blogging lets you produce a lot of contents which you can share on social sites like Facebook, Twitter, Pinterest and others.
Let’s talk about Facebook in this case.
Let’s assume you publish a great blog post and it received a lot of interest that is more than usual on Facebook. It means that blog post has the potential to go viral.
Now, what you do is promote that post using Facebook advertising. This will give your post a further boost that will help it go viral.
Larry Kim uses this strategy to go viral almost every quarter.
First, let’s take a look at Larry Kim first viral post according to Buzzsumo stats:
Over 12,000 shares is insane for a first viral post!
But that’s nothing. Not compared to Larry’s standards today:
In 2012, Larry Kim and colleagues over at WordStream did an infographic comparison of Facebook Ads vs. Google Display Ads — it had over 10 million views and 10,000 press pick-ups!
It actually became a case study in getting media on your brand content.
[testimonial image=”https://rankrain.com/wp-content/uploads/2016/03/larry-kim.jpg” title=”Going Viral Every Quarter” sub_title=””]“These days, I try to make content ‘go viral’ at least once a quarter. I define that as having earned 500 or more press pick-ups in major news outlets like WSJ, NYTimes, etc.; as well as earning a million or more page views.”—Larry Kim, Founder of WordStream[/testimonial]
When your article goes viral, there’s one good thing that comes with it:
Your business gets exposed to a lot more visitors, who could convert into customers.
38. Launch On Product Hunt
Product Hunt is a great place to show off your product, especially when you are launching.
You can post different kinds of products like games, books, podcasts, and anything tech.
The Non-app Calendar was successful because it got posted on Product Hunt.
Here’s what the founder, Grégoire Gilbert has to say about his experience with Product Hunt:
[testimonial image=”https://rankrain.com/wp-content/uploads/2016/03/Grégoire_Gilbert.jpg” title=”Doing a successful product launch on Product Hunt” sub_title=””]“ProductHunt drove a large volume of traffic to the website and generated sales. I can formulate the same conclusion as for Designer News: ProductHunt’s traffic is of very high quality.
I can declare, with no fear of being wrong, that ProductHunt has accounted for a pretty high percentage of the sales that I made.
To date, 29.42% of the traffic to the Non-app Calendar’s page came from ProductHunt.”—Grégoire Gilbert[/testimonial]
39. Strategically Market Your Business On Reddit
Reddit is an amazing community where you can meet people with similar interests. It’s also a place where you can develop a strong relationship with some successful but quiet individuals in your industry.
I’ve gained a lot of valuable knowledge from reading the stories and case studies of other entrepreneurs and marketers. These stories are so educating and interesting.
To market your business on Reddit, you’ll have to become a redditor.
Note that a redditor is someone who cares a lot about the Reddit community.
In other words, it’s someone who gives to the Reddit community more than he receives.
For example, Scott Keyes shared his story of how he created a cheap flights email list and generated $6,188 in 3 months.
Many entrepreneurs of Reddit wanted to know how he did it which is why the post garnered 411 upvotes on Reddit.
And watch how he linked to his business website with no pressure:
Two months later, Scott Keyes came back to Reddit with an update. Again, he shared how his cheap flight email list made $24,376 in 5 months.
He even mentioned Reddit users whose recommendations helped him.
See how he asked Reddit users to check out his business website again:
As you can see from the above image, the update post got 590 upvotes.
In the second post, Scott took the time to explain how Reddit had helped his business.
According to Scott himself, writing these posts on Reddit got him over 1,000 free subscribers and 250+ premium subscribers:
There are many Reddit users like this using Reddit to promote their businesses.
Below is another example of a talented marketer using Reddit for business promotion:
You can make Reddit work for your business.
All you have to do is:
- Become a redditor and contribute to Reddit communities that are relevant to your business
- Share interesting stories about your business
- Drop a link to your site without being pushy
And watch the sales as they come in.
40. Advertise On Reddit
Noah Kagan built a multimillion dollar business starting with just $50. Advertising on Reddit was the key.
Here’s how his first Reddit ads looked like:
Ryan Luedecke used Reddit to grow Sumo Jerky, a subscription service for jerky lovers.
Ryan ran 30 ads on Reddit, spending about $400 and making over $2,200 in sales.
About 15% of his monthly subscriber base is from Reddit ads.
Here’s a screenshot of his sales confirmation from Reddit sales:
And below is one of Ryan’s ads on Reddit:
41. Attend Meetups To Network And Promote Your Business
Meetup.com is the largest facilitator of meetings.
As at the time of writing, the site has 25.19 million members, and an average 589,300 meetups are organized every month.
By attending relevant meet-ups in your area, you can easily connect with influencers and people who might be interested in doing business with you.
For example, if you’re located in San Francisco and join a meetup group like Startups Showcase, you’ll have the opportunity to meet various investors, founders, co-founders, entrepreneurs and even consumers.
A single connection could lead to a five-figure deal for your business.
42. Publish Expert Roundups On Your Blog
Certain blog posts are more likely to get shared than others.
Sure, quality is important when creating a blog post that gets massive traffic.
But, some posts have shareability in their DNA. Such posts is expert roundups.
A good expert roundup will surely catch fire on social media.
Expert roundups will:
- Get thousands of eyeballs, shares and dozens of links
- Boost your brand new blog’s organic traffic by over 150%
- And make your site rank on Google’s first page for your target keyword
When Richard Marriott published his blog’s first expert roundup, targeting the keyword “link building tools” it transformed his blog’s traffic…
…and he currently ranks number one for his target keyword.
According to Richard, the roundup received over:
- 2.2K Facebook likes
- Dozens of inbound links
- And generated a 348% increase in organic traffic after just 7 days of going live
Brian Lang of the Small Business Ideas Blog published an expert roundup on titled How to Promote Your Blog Content: 40+ Experts Share Marketing Tips.
- Attracted over 4,000 social shares and remains the most shared post on his blog
- It was even Buzzsumo’s most shared post of the week for “blog promotion”
- And it allowed him to connect with influencers who he now consider as his friends
Ahrefs used it grow their blog and create awareness for their product.
Tor Refsland of the Time Management Chef published an expert roundup titled 80 Productivity Tips From Incredibly Busy Experts.
According to Tor, the post drove a total of 5,707 visitors in 6 days.
Tor’s expert roundup has now received a total social share of 1.6k.
43. Market Your Business With Twitter
Twitter is an effective platform for marketing and connecting with customers and prospects.
For example, Roger Smith Hotel is based in New York. I like how their marketing team uses Twitter to market their hotel service.
Roger Smith Hotel uses Twitter to share interesting information about New York just like this:
I have no doubt that Twitter updates such as this drive attention and customers to the hotel.
44. Advertise On Twitter
Many small and big brands are already advertising to Twitter’s audience.
For example, ZenContent, a content marketing firm based in California uses Twitter to advertise to their prospects.
As you’ll see below, the business uses Twitter to promote its infographic while targeting the hashtag #contentstrategy.
You too can create Twitter Ads like this to promote your business.
45. Use The Skyscraper Technique To Grow Your Business
Brian Dean used the skyscraper technique to take a site from a blank WordPress installation to $10k/month revenue… in just four months.
What’s the Skyscraper Technique?
The skyscraper technique is all about finding content that has done well in terms of links, shares, and traffic, and then creating a better content that blows it out.
The skyscraper technique generates links, traffic, and shares with ease.
With this marketing tactic, what you want to do is blow out everything that’s out there on the same topic.
Brian Dean used it to create successful contents like 21 Actionable SEO Techniques You Can Use Right Now and Google’s 200 Ranking Factors: The Complete List.
These posts both rank number one on Google’s first pages for their target keywords. “SEO Techniques” and “Google Ranking Factors” respectively.
There is 3-step process that makes up The Skyscraper Technique:
- Step 1: Find link-worthy content
- Step 2: Make something even better
- Step 3: Promote your content by reaching out to the right people
46. Market Your Business With Pinterest
Pinterest is a visual site where you can pin beautiful images to your board.
Your target audience has to be female if you want to have success with the Pinterest platform. This is due to the fact that 80% of Pinterest users are female.
In the month of June 2015, Pinch of Yum got 622,925 visits from Pinterest alone.
And the blog made $32,971.75 from the overall traffic it received for that month.
In the month of February 2016, Michelle Schroeder-Gardner netted $49,607 from her finance blog, Making Sense Of Cents.
According to Michelle, Pinterest remains the number traffic driver to her blog.
Below is a screenshot of Michelle’s Pinterest account:
As you can see, Michelle has posted over 20,000 pins. That’s a lot of course.
The secret to succeeding on Pinterest is posting a lot of pins.
47. Publish Books On Amazon Kindle Direct Publishing (KDP) Platform
When you publish a book on Amazon, you give Amazon the rights to sell your book.
It’s clear that Amazon is the perfect platform for anyone who want to sell books.
But we are not talking about books here. We are talking about internet marketing. How can you use ebooks to market your business?
Selling books on Amazon is a lucrative business on its own. Steve Scott makes over $30,000 per month from selling books on Amazon.
Instead of selling books for the sake of it, how about using books to market your business?
Your business will get some targeted leads as a result. But, please note that the topic of your book must relate to your business.
Publishing on Amazon KDP would let you reach a new audience your competitors might not be targeting.
People like Ramit Sethi and Tim Ferris used book publishing to grow their businesses. You can use this same strategy too.
48. Promote Your Business With SlideShare
SlideShare is the world’s largest community for sharing presentations. The site receives 70 million visits per month.
What’s interesting about SlideShare is, it gets 500% more traffic from business owners than Facebook, Twitter, and YouTube.
So if you’re running a B2B (business to business) then SlideShare is just the right platform for you.
Ana Hoffman of Traffic Generation Cafe wrote that she got 243,000 views, and several first-page Google rankings in 30 days on SlideShare.
You too can use the power of SlideShare to promote your business on the web.
Note: SlideShare is more effective when your business is B2B.
49. Use Vine To Market Your Business
Vine is a mobile app that allows you to create and share 6-second videos. The app currently has 200 million monthly active users.
Top brands like Lowes, Virgin Mobile USA, ASOS and Samsung Mobile USA are using the platform to market their products.
Vine lets you:
- Show your product in action
- Educate your audience
- Entertain your audience
- Show people who and where you are
- Engage with your audience
- Promote your business
50. Promote Your Business Blog With BuzzBundle
FE International is a company that provides brokerage services for mid-market online businesses.
According to Indre Simanynaite, FE International generated 594k page views in a single day using BuzzBundle.
In the early days of his personal marketing blog, Matthew Woodward used BuzzBundle to drive massive visits to his blog.
[testimonial image=”” title=”The Power of BuzzBundle” sub_title=””]“In January 2013 alone, I made a grand total of $9,511.93 dollars due to the 9,485 unique visitors to my blog using this exact traffic generation strategy…
… The blog has made $36,143.31 in the past 5 months and has almost reached $10,000 twice in the past 3 months.”—Matthew Woodward[/testimonial]
All about BuzzBundle:
- Surveys blogs, social networks, forums, and Q&A sites
- Locates related content based on user’s keywords
- Lets you join in on conversations directly
- Supervises campaigns
- Manages new profile registration and verification process
- Windows, Linux, and Mac compatible
51. Promote Your Business With Google AdWords
The AdWords success story of Macbeth Butchers is something you’ll like to see if you’re interested in running ads with Google AdWords.
Macbeth’s Butchers is a family-run business which specializes in rearing beef on its very own farm and selling it to caterers and private customers.
This local business used AdWords to increase their order rate by 50% within a year.
52. Grow Your Business With Contests And Giveaways
Beardbrand is a company that sells beard care products.
Here are the weekly average social media gains of Beardbrand before they organized a contest and giveaway:
- Facebook: 673 Likes
- Twitter: 26 Followers
- Instagram: 76 Followers
- Email: 135 Subscribers
- Tumblr: 71 Followers
And here’s their weekly average gains when they did a contest and giveaway:
- Facebook: 1502 Likes
- Twitter: 408 Followers
- Instagram: 674 Followers
- Email: 1,001 Subscribers (Nearly doubled our subscribers!)
- Tumblr: 123 Followers
Wow. Amazing result.
Rafflecopter, a software for running giveaways used giveaways to grow their email list from zero to 35,000.
Below is a screenshot of time management app, Todoist using Twitter to promote their giveaway:
Growing your business is like a marathon. It could take months and even years to hit your business goals.
Does it have to be that long?
No, it doesn’t.
You can grow your business within a short time by organizing contests and giveaways.
53. Sponsor Posts On Authority Blogs In Your Niche
Sponsored posts are native ads. They don’t look really like advertisements but they are advertisements paid by a brand or business.
A sponsored post isn’t directly meant to sell. It is meant to educate or entertain a reader first.
Selling or creating awareness for your business is a by-product when you do a sponsored post.
Big brands are running sponsored posts on authority blogs to create awareness for their products. It is because it works.
Below are some examples.
When you come across this article on Telegraph London’s best places to eat you might think that it is not an advertisement. Then this tells you that it is a post sponsored by MasterCard promoting their Priceless London product:
And this is IBM on Atlantic.
As you can see, this post was written by David Laverty, Vice President of Marketing, Big Data, and Analytics at IBM.
54. Write On Medium
Medium.com is a community of readers and writers who share unique perspectives and stories.
A lot of entrepreneurs, web developers, writers, politicians, marketers and ordinary people use Medium to get their voice heard.
Medium is the perfect community where you can create awareness about your business and get the press knocking your doors.
For example, Alex Chuang wrote a great guide titled The Quick and Dirty Guide to Launching Your Startup in 2016.
You’ll notice that Alex mentioned his business in the first line. That’s a clever way to market your business too.
You also get to learn more about Alex Chuang when you get to the bottom of the Medium article. This is where he tells you more about himself and his company.
By publishing contents that are relevant to your business on Medium, you’ll attract high qualified sales leads to your business.
55. Use Online Communities To Grow Your Business
I like what Benji Hyam and Devesh Khanal are doing with their marketing blog, Grow & Convert.
They both set a goal to hit 40,000 monthly unique visitors for their blog and I’ve been following their journey.
I noticed that one marketing tactic they are heavily using right now is being active in relevant online communities.
Looking at their recent traffic update, I can see that these two communities are sending them a huge traffic, especially the GrowthHackers community:
Even Reddit is showing them some love too.
So what active community is related to your business?
They are many of them around.
Inbound.org and GrowthHackers are communities where internet marketers meet.
56. Offer A Free Course To Prospects
HubSpot is a marketing company based in Cambridge, Massachusetts. Hubspot develops and markets a software product for inbound marketing.
The company was founded back in 2006 by Brian Halligan and Dharmesh Shah.
It started from a humble beginning.
HubSpot grew to over 1,000 employees. It has 16,000 customers spanned across over 90 countries.
HubSpot filed for an initial public offering with the Securities and Exchange Commission on August 25, 2014 for listing on the New York Stock Exchange under the ticker symbol HUBS.
How did HubSpot go from a little marketing firm to become a billion-dollar brand?
The answer is inbound marketing.
Inbound marketing is all about connecting deeper with prospects before marketing to them.
How can you connect deeper with prospects before you pitch them your products?
You do that by giving them a valuable course for free.
HubSpot is pretty good at this. HubSpot offers a free course that teaches you everything about Inbound Marketing.
Completing their free course will even make you a Certified Inbound Marketer.
By offering this free course, HubSpot is able to connect deeper with their prospects who are:
- Marketers looking to round out their digital or content marketing skill sets
- Non-marketers who want to learn the inbound marketing methodology
- Entrepreneurs building inbound businesses from the ground up
- Students looking for internships or full-time positions
WordStream is another company that connects deeper with its prospects by offering them free courses.
WordStream was founded in 2007.
The company is a Google Premier SMB Partner. It develops online marketing software and managed PPC advertising services.
In fact, it was the 184th fastest growing company in the United States in 2013, according to Inc.
WordStream offers free high valuable courses on its PPC University page.
Right there, you’ll learn everything you need to know about:
- Pay per click (PPC)
- AdWords Optimization Best Practices
- Social Media Ads
Offer a free course to your prospects or ideal customers.
If firms like HubSpot and WordStream are doing it, then it means it works.
57. Use HARO To Get Valuable Links And Traffic
Help A Reporter Out (HARO) is a free service that connects you with journalists.
Top media outlets like the Chicago Tribune, Time, Mashable, Reuters, and the New York Times use HARO.
Over 35,000 of journalists currently use HARO to find sources or stories for their works.
All you have to do is sign up as a source and you’ll start getting queries from various journalists who want sources for their stories.
Note: You can select the kind of notifications you want to receive from HARO.
Start responding immediately when you receive notifications from HARO.
Here’s a perfect email pitch Ryan Stewart of Webris sent to a request he received from a journalist on HARO:
Jared Carrizales also used HARO to get mentioned and linked to on two authority sites that sent him valuable traffic.